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SWAT > News and Events > Students' anti-tobacco group starts campaign against industry

Sentinel Staff Writer
May 26, 2004

Members of Students Working Against Tobacco (SWAT), a youth-led anti-tobacco advocacy group, had a press conference Friday at the Sheraton Safari Resort in Orlando to raise awareness about their latest advocacy initiative, "What Would You Do for $51 Billion?

The campaign, which responds to the $51 billion in profits made in one year by one tobacco corporation, was designed to raise awareness of tobacco industry tactics to gain public trust.

In addition to the press conference, members have promoted their campaign through posters, street marketing, movie slides, billboards and radio spots throughout the state.

For information on the campaign, visit www.51billion.com.