Know Your Enemy
NEW!!! See the $51 Billion Commercial here!!
Windows Media version
The TOBACCO INDUSTRY attempts to gain public trust
through corporate image campaigns.
Their true motive: Money
WHAT WOULD YOU DO FOR $51 BILLION?
In 1994 the seven chiefs of Big Tobacco stated under oath that nicotine
was not addictive; their own top secret documents were made public
and revealed that they lied to congress and the American people.
Would you conceal
Would you shred documents?
Tobacco Executive Admits to Document Destruction and Alleges
Law.com- December 10, 2001
"A tobacco company executive said he authorized the destruction
of close to one million documents that might have aided plaintiffs
in their suits against cigarette manufacturers. He also alleged
the industry bribed international officials, according to documents
made public by a leading tobacco critic in Congress."
you mislead the public?
"Former employees' testimony (stated) that tobacco giants
Philip Morris and R.J. Reynolds Tobacco both 'covered up and concealed
biological testing, shut down labs, and destroyed documents that
showed cigarettes were dangerous and caused cancer.'"
"Philip Morris and RJR, 'along with the other cigarette
manufacturers, have, over the course of decades, misrepresented,
concealed, suppressed, and failed to disclose information known
to them concerning the addictive and harmful properties of their
product. The defendants have affirmatively misled the American public.'"
Source: PR Newswire, 2003-01-29
Author: Source: Robert Weiner Associates; Mary Alexander & Associates
you spend millions of dollars to buy
Would you fight against legislation that protects human life?
document outlines how Philip Morris successfully fought a proposed
smoking ban in Austin, Texas.
Would you deceive your customers?
"William Farone, former director of applied research at
Philip Morris, testified... that Philip Morris had the technology
to produce a Marlboro Light cigarette that was truly a safer cigarette
and knew that consumers perceived the term 'light' to mean a safer
product, but chose not to make their top brand safer."
Source: PR Newswire, 2003-01-22
Author: Source: Carr Korein Tillery
you target youth with a deadly product?
This brief Tobacco
Institute discussion paper outlines the actual purposes of the
industry's "youth smoking prevention" programs:
"...Bait anti-tobacco forces to criticize
industry efforts. Focus media attention on antis' extremism. Anticipate
and blunt antis' strongest points."
"Seiz[e] the political center and forcing the anti-smokers
to an extreme..."
"...Align industry with broader, more sophisticated view of
the problem, i.e. parental inability to offset peer pressure..."
"...[Make] the public aware that the industry says
it is trying to do the right thing..."
Also see Tobacco Industry Youth
Smoking Prevention Programs: Protecting the Industry and Hurting
Tobacco Control (Adobe pdf file)
Would you addict teenagers?
"To ensure increased and longer term growth for Camel
Filter, the brand must increase its share penetration among
the 14-24 age market…which represent tomorrow's cigarette
-RJ Reynolds, 1975
"The success of Newport has been fantastic during the
last few years. . . the base of our business is the high
Lorillard, Inc., Makers of Newport Cigarettes- Internal Memo
Would you study kids so you can manipulate them?
“The adolescent seeks to display his new urge for independence
with a symbol, and cigarettes are such a symbol since they
are associated with adulthood and at the same time adults
seek to deny them to the young.”
Marketing Research Report
October 18, 1977
In order to determine whether hyperactive children would become
cigarette smokers, Philip Morris conducted a study of grade schoolers:
“We wonder whether such children may not eventually
become cigarette smokers in their teenage years as they
discover the advantage of self-stimulation via nicotine."
[1974 R.J. Ryan, Philip Morris, “Relationship Between Smoking
and Personality" in Smoker Psychology Report]
Would you sell a product that kills fathers and mothers,
sons and daughters, parents and grandparents?
A product that kills 420,000 Americans every year?
Just one of the major American Tobacco companies made
$51,00,000,000 in tobacco revenue in just one year.
What do YOU think the tobacco industry would do to protect
that kind of money?
For more information, check out some of the resources below.
This site is an online collection of documents from the Tobacco
Industry. It offers detailed searching of those documents and allows
one to browse various tobacco-related collections as well as private
news and information-
This site contains national and international news/information
regarding the practices of the Industry and the progress of advocates
Tobacco Documents Library-
This site contacts almost 7 million documents related to tobacco
advertising, manufacturing, marketing, sales, and scientific research.
These documents can be viewed on the site or downloaded.
for Tobacco-Free Kids Advertising Gallery-
This site explores the advertising schemes for the Tobacco Industry.
This site has ads that have been placed in various print ads and
Quotes and Facts (Powerpoint presentation)-
This Powerpoint presentation has quotes from tobacco executives
and facts and trends relating to tobacco prevention.
This is an Adobe portable document file (pdf) that contains
lots of quotes by Big Tobacco. This is an excellent tool for enraging
teens about the manipulative tactics of this multi-billion dollar
Adobe pdf files require the free Acrobat Reader. !